How to encourage customer loyalty with rewards and incentive programs

Many companies are investing in rewards and incentive programs to encourage customer loyalty—but do these strategies work? The answer is yes—if you do it right.

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Keep your talent happy: 5 tips for employee retention

Finding and training new employees is a drag, so savvy HR departments want to do what they can to keep talented staff on board. If you're noticing more turnover at your workplace, try these tips

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Improve your open rates: how to craft the perfect email subject line

For most industries, the average email open rate hovers somewhere between 15 and 25%.

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Improve your recipients’ #sockgame with Sox in a Box Club

According to Vogue, novelty socks are fashion’s newest necessity. They’re a great way to brighten up any outfit with vibrant colors and unique patterns.

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How to measure consumer preference using incentives and rewards cards

The year 2015 saw more money spent on gift cards that ever before, with U.S. residents spending $129.7 billion on gift card transactions. Market researchers can leverage this major buying power to learn more about their customers' preferences

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