[WEBINAR] Increase customer engagement with gamification

Did you know that “fully engaged customers represent a 23% premium in share of wallet, profitability, revenue, and relationship growth compared with the average customer”?

It makes sense that engagement drives results, and big brands are engaging their customers and driving those results with online communities and gamification.

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Email open tracking – why and how to do it

Finding out whether or not an email has been read by your recipients is a great way to gather insight about your email.

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5 best practices for using incentives in market research

Well-executed incentives can pay off for your market research. Executed poorly, however, and incentives can be an expensive endeavor that frustrate respondents and researchers.

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What's new: Short links to gift cards, generated via the API

With our June 2015 update you can now generate short links to gift card offers using the Giftbit RESTful API.

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How will market research incentives affect my response rates?

Offering market research incentives can be a major boon to response rates, getting you more completions more quickly. And the good news is that “almost all studies that have evaluated the effect of incentives on quality of response have found no effects”(1).

However, before committing administrative and financial resources to market research incentives, understanding how they will impact response rates can help you make a decision to the greatest effect.

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