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Azar Chatur

How to encourage customer loyalty with rewards and incentive programs

August 23, 2016

Many companies are investing in rewards and incentive programs to encourage customer..

Keep your talent happy: 5 tips for employee retention

August 18, 2016

Finding and training new employees is a drag, so savvy HR departments want to do what they can..

How to measure consumer preference using incentives and rewards cards

August 8, 2016

The year 2015 saw more money spent on gift cards that ever before, with U.S. residents spending

How to make your employees ambassadors of your brand

July 21, 2016

Often, marketers overlook one of the most important resources for product promotion: their..

5 tasks at work that deserve recognition

July 7, 2016

Landmark events in an employee’s personal life are often celebrated at work: birthdays,..

Beyond birthday cakes and bonuses: 5 ways to show employee appreciation

June 16, 2016

Happy employees are good for business, and showing appreciation for your employees is an..

Audience segmentation for market researchers: 4 best practices

June 9, 2016

When it comes to profitably marketing your goods and services, some segments of the market are..

3 keys to creating a powerful employee recognition program

June 3, 2016

It should come as no surprise that people are the most valuable part of any company.

How mobile payments will disrupt consumer behavior research

May 19, 2016

Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung..