Many companies are investing in rewards and incentive programs to encourage customer loyalty—but do these strategies work? The answer is yes—if you do it right.
HR departments need to know how to encourage employee retention for a few reasons: not only is finding and training new employees bad for your bottom line, but losing top tier talent puts you in a...
What's the best way to measure consumer preference? The gift of choice! More and more companies are spending money on gift cards
Often, marketers overlook one of the most important resources for product promotion: their staff.
Landmark events in an employee’s personal life are often celebrated at work: birthdays, weddings, babies. Significant professional accomplishments also tend to be acknowledged and praised.
Employee appreciation should be part of any workplace, but especially on Employee Appreciation day!
Market research does best with audience segmentation. Identify people that are the most, or potentially least profitable by dividing the market.
It should come as no surprise that people are the most valuable part of any company, so a dedicated employee recognition program is a no-brainer.
Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung offering their own solutions, and changing the way marketers connect with consumers.