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Leif Baradoy

Custom currency for online businesses launches at TechCrunch Disrupt

September 14, 2016

Yesterday we launched our newest product Lightrail at the TechCrunch Disrupt Startup Battlefield..

5 best practices for using incentives in market research

June 10, 2015

Well-executed incentives can pay off for your market research. Executed poorly, however, and..

The carbon footprint of physical gift cards

August 12, 2013

In 2013, physical gift cards have an estimated annual CO2 footprint of 585,300 tons. That’s more..