You've invested time and money in developing a great SaaS product. You know your product takes a new approach to solving users' pain points. Now you've just got to convince others to try it.
For most industries, the average email open rate hovers somewhere between 15 and 25%.
Millennials have incredible brand loyalty, but traditional methods of brand engagement don't always resonate with this tech-savvy generation.
If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?