Traditionally executed, market research is a very labor-intensive operation. Using automation in market research will alleviate some of the more time-consuming activities. Innovative tech solutions...
Marketing to Generation Z requires knowledge of a few key traits. The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the first generation that’s been connected to...
Deciding to buy technology or build your own is not only an important decision, it can be a difficult one.
A/B testing has been helping market researchers optimize their tactics for years. Google started using it in February 2000 to determine the number of items to display on its search engine results...
Conducting better market research can dramatically improved with the right tech integrations.
April 27th is Administrative Professionals’ Day, a day dedicated to recognizing the work of administrative assistants, receptionists, secretaries and other administrative support professionals.