Shifts in social media behavior can be difficult for market researchers keep up with—but to engage your audience, it’s important to know where your target audience spends time and how they interact on social media.
Market researchers need surveys. Whether they’re executed on the phone or online, surveys deliver insights that marketers need to effectively position and sell their products or services to prospective customers.
No physical product? No problem! Before we all shifted our lives online, branding was more focused on tangible things like product packaging, store design and logos. However, branding has evolved since then to keep pace with the realities of the digital age.
Traditionally executed, market research is a very labor-intensive operation. From designing survey questions and integrating branching logic to generating representative samples and checking data tables for accuracy, the process involves a high level of detail from start to finish.