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e-Gifting Growth

2013 saw a significant increase in e-gift card spending.

According to CEB TowerGroup, in 2013 the e-gift card industry was worth upwards of $3 billion and is projected to hit $10 billion by 2016. In comparison, the total gift card market is expected to reach $140 billion by 2016. With sizeable projections, gift cards will surely be the standard gift purchased from retailers.

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Emerging into the gifting market, mobile traffic saw an increase of 40% this year. This increase shows that consumers are more eager to research a product or service online and then make a purchase. Businesses that are mobile friendly are likely to have better traction with e-gifting than businesses that are not.

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So like most things, the trend in gift cards is towards digital and mobile. At Kiind, we see this trend shaping not only what we give (e-gift cards) but also how we give (pay-on-use).

If you haven’t seen how we’re changing the way gift cards are sent and received, take a look.

And stay tuned, 2014 is going to be another exciting year.

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