2013 saw a significant increase in e-gift card spending.
According to CEB TowerGroup, in 2013 the e-gift card industry was worth upwards of $3 billion and is projected to hit $10 billion by 2016. In comparison, the total gift card market is expected to reach $140 billion by 2016. With sizeable projections, gift cards will surely be the standard gift purchased from retailers.
Emerging into the gifting market, mobile traffic saw an increase of 40% this year. This increase shows that consumers are more eager to research a product or service online and then make a purchase. Businesses that are mobile friendly are likely to have better traction with e-gifting than businesses that are not.
So like most things, the trend in gift cards is towards digital and mobile. At Kiind, we see this trend shaping not only what we give (e-gift cards) but also how we give (pay-on-use).
If you haven’t seen how we’re changing the way gift cards are sent and received, take a look.
And stay tuned, 2014 is going to be another exciting year.