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4 brands with killer customer rewards and loyalty programs

Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans, and they have amazing loyalty programs that drive sales and increase customer connection and satisfaction.

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Millennial engagement: 3 incentives that actually work

Millennials have incredible brand loyalty, but traditional methods of brand engagement don't always resonate with this tech-savvy generation.

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How to create an effective user community for a new product

Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?

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4 consumer reports every market researcher should read

If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?

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How to make your employees ambassadors of your brand

Often, marketers overlook one of the most important resources for product promotion: their staff.

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