Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans, and they have amazing loyalty programs that drive sales and increase customer connection and satisfaction.
Millennials have incredible brand loyalty, but traditional methods of brand engagement don't always resonate with this tech-savvy generation.
Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?
If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?
Often, marketers overlook one of the most important resources for product promotion: their staff.