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Millennial engagement: 3 incentives that actually work

Millennials have incredible brand loyalty, but traditional methods of brand engagement don't always resonate with this tech-savvy generation.

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How to create an effective user community for a new product

Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time to launch?

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4 consumer reports every market researcher should read

If you don't understand the digital consumption behavior of your target audience, how can you make smart decisions around marketing to your user base?

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How to make your employees ambassadors of your brand

Often, marketers overlook one of the most important resources for product promotion: their staff.

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How does the evolution of social media consumption affect market researchers?

Shifts in social media behavior can be difficult for market researchers keep up with—but to engage your audience, it’s important to know where your target audience spends time and how they interact on social media.

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