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THE GIFTBIT BLOG

How to measure consumer preference using incentives and rewards cards

August 8, 2016

The year 2015 saw more money spent on gift cards that ever before, with U.S. residents spending

Millennial engagement: 3 incentives that actually work

August 2, 2016

Millennials have incredible brand loyalty, but traditional methods of brand engagement don't..

4 consumer reports every market researcher should read

July 26, 2016

If you don't understand the digital consumption behavior of your target audience, how can you..

How does the evolution of social media consumption affect market researchers?

July 19, 2016

Shifts in social media behavior can be difficult for market researchers keep up with—but to..

5 things recipients find annoying about surveys (and how to fix them!)

July 14, 2016

Market researchers need surveys. Whether they’re executed on the phone or online, surveys..

Save your time and sanity: 3 market research tasks you should automate

June 14, 2016

Traditionally executed, market research is a very labor-intensive operation. From designing..

Audience segmentation for market researchers: 4 best practices

June 9, 2016

When it comes to profitably marketing your goods and services, some segments of the market are..

Reaching generation z: 4 key traits all marketers should know

June 7, 2016

The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the..

How mobile payments will disrupt consumer behavior research

May 19, 2016

Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung..