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Custom currency for online businesses launches at TechCrunch Disrupt

Yesterday we launched our newest product Lightrail at the TechCrunch Disrupt Startup Battlefield in San Francisco.

We applied to participate in the Startup Battlefield knowing that only 2 to 4% of applicants are selected to compete. Needless to say, we were thrilled to be launching our product on the TechCrunch stage.

The Lightrail platform enables custom currency for online businesses, including gift cards, promo codes and refund credits. As TechCrunch explains “Once implemented, [we] can power any custom currency the business needs, whether that’s promo codes it’s distributing online, refund credits the customer service team needs to issue or even sales of the company’s own digital gift cards on its site.”

We recognized a significant gap in the tools available to online businesses. No businesses are building their own CRM, but they’re all building their own custom currency because there isn't a great solution on the market, we’ve set out to change that. Powerful marketing tools on top of gift cards, promotion codes and refund credits allow businesses to create rules on how and when codes can be used.

Our beta users are most excited about the ability to add value to existing cards. Businesses will be able to communicate to gift card holders that they’re adding extra, temporary value to cards. Merchants can encourage spending during a specified period; this can contribute to a strong post-holiday season.

To get started with Ecommerce Currency, visit