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How to measure consumer preference using incentives and rewards cards

August 8, 2016

The year 2015 saw more money spent on gift cards that ever before, with U.S. residents spending

4 brands with killer customer rewards and loyalty programs

August 4, 2016

Sometimes, brands just get it. They understand what motivates buyers to become dedicated fans,..

Millennial engagement: 3 incentives that actually work

August 2, 2016

Millennials have incredible brand loyalty, but traditional methods of brand engagement don't..

How to create an effective user community for a new product

July 28, 2016

Pop quiz: You’ve researched and tested your product, and you’re feeling ready. But is it time..

4 consumer reports every market researcher should read

July 26, 2016

If you don't understand the digital consumption behavior of your target audience, how can you..

How to make your employees ambassadors of your brand

July 21, 2016

Often, marketers overlook one of the most important resources for product promotion: their..

How does the evolution of social media consumption affect market researchers?

July 19, 2016

Shifts in social media behavior can be difficult for market researchers keep up with—but to..

5 things recipients find annoying about surveys (and how to fix them!)

July 14, 2016

Market researchers need surveys. Whether they’re executed on the phone or online, surveys..

Who should test your product? Tips for choosing UX testers

July 12, 2016

After spending significant amounts of time, money and creative energy on the design of your..