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5 tips for designing a product feedback survey

June 17, 2016

A product feedback survey can be a powerful tool for gathering insights into how users..

Beyond birthday cakes and bonuses: 5 ways to show employee appreciation

June 16, 2016

Happy employees are good for business, and showing appreciation for your employees is an..

Save your time and sanity: 3 market research tasks you should automate

June 14, 2016

Traditionally executed, market research is a very labor-intensive operation. From designing..

Audience segmentation for market researchers: 4 best practices

June 9, 2016

When it comes to profitably marketing your goods and services, some segments of the market are..

Reaching generation z: 4 key traits all marketers should know

June 7, 2016

The term “digital native” aptly describes Generation Z, the cohort born after 1995 and the..

3 keys to creating a powerful employee recognition program

June 3, 2016

It should come as no surprise that people are the most valuable part of any company.

Should you buy or build your own tech? 4 questions to ask yourself before deciding

May 24, 2016

Deciding to buy technology or build your own is not only an important decision, it can be a..

How mobile payments will disrupt consumer behavior research

May 19, 2016

Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung..

Market research best practices: how to design a more effective survey

May 17, 2016

Digital survey tools have given marketers a cost-effective means of learning about their..