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How mobile payments will disrupt consumer behavior research

May 19, 2016

Mobile payment technology is growing rapidly, with major corporations like Apple and Samsung..

Market research best practices: how to design a more effective survey

May 17, 2016

Digital survey tools have given marketers a cost-effective means of learning about their..

Should you use A/B tests in market research?

May 12, 2016

A/B testing has been helping market researchers optimize their tactics for years. Google..

5 reasons your market research campaigns aren't working

May 10, 2016

It’s a market researcher’s nightmare: You designed your survey, sent it out through all your..

4 easy tech integrations to enhance your market research capabilities

May 5, 2016

Conducting good market research can be a challenge, but effective tools will drastically..

How to execute an effective market research campaign on Facebook

May 3, 2016

Market research used to be an expensive, drawn-out process that required phone calls and..

How to choose the most effective reward for research participants

April 28, 2016

Choosing the right rewards for participants is a crucial part of ensuring audience..

What are short links? How are they used?

April 19, 2016

Let's start by answering the first question: What are short links? 

5 best practices for using incentives in market research

June 10, 2015

Well-executed incentives can pay off for your market research. Executed poorly, however, and..